This article is about Universal Analytics (UA) properties. Starting July 1, 2023, standard UA properties stopped processing data (July 1, 2024 for UA 360 properties). Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center.

[UA] Verify site ownership on Google Search Console

Verification is the process of proving that you own the site that you claim to own. We need to confirm ownership because once you are verified for a site, then you have access to its private Google Search data, and can affect how Google Search crawls the site.

Complete information about site verification is available in the Google Search Console help center.

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Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

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