To see data in your Events reports, you need to add code to your site or app to collect Event data.In this article:
Tag setup with Google Tag Manager
Tag setup (web)
If you have not already added the basic Analytics tag, do this first.
Tag setup (app)
To collect Event data from a mobile app, use one of the Analytics SDKs.
To collect Event data from an Internet connected device (a point-of-sale device, for example, but not a website or mobile app), refer to the the Measurement Protocol developer guide.
- Measure Google Analytics Events
- Android Events
- iOS Events
- Measurement Protocol developer guide
- Analytics Events