It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

[UA→GA4] About this event migration guide

This guide can help you migrate your existing events from a Universal Analytics property to a Google Analytics 4 property.

Understand the data collection models

Learn how the data collection models differ between Universal Analytics and Google Analytics 4.

Send events to both properties

Learn how to instrument a site with tags to populate Universal Analytics and Google Analytics 4 properties.

Map events and custom dimensions

Learn how to map events and custom dimensions to Google Analytics 4.

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