This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

[GA4] Entrances and Exits

Entrances and exits indicate the number of times the first or last event in a session occurred on a page or screen. Analytics collects data about entrances and exits without any additional configuration.

You can see data about entrances and exits in Explorations. For example, you can use a free-form exploration (like the one in the following image) with the Page title and screen class dimension and Entrances and Exits metrics to identify the pages that people are landing on and leaving from.

Entrances

Entrances is the number of times that the first event in a session occurred on a page or screen. Entrance rate is the percentage of sessions that started on a page or screen (calculated as Entrances / sessions).

If the first event is a custom event that uses page_view or screen_view as a condition, then the custom event is a special type of page or screen view and counts as an entrance.

Exits

Exits is the number of times that the last event in a session occurred on a page or screen. Exit rate is the percentage of sessions that ended on a page or screen (calculated as Exits / sessions).

If the last event is a custom event that uses page_view or screen_view as a condition, then the custom event is a special type of page or screen view and counts as an exit.

Example

A user has a series of single-session days on your site:

  • Monday: Enter > Page B > Page A > Page C > Exit
  • Tuesday: Enter > Page B > Exit
  • Wednesday: Enter > Page A > Page C > Page B > Exit
  • Thursday: Enter > Page C > Exit
  • Friday: Enter > Page B > Page C > Page A > Exit

Entrance rate:

  • Page A: 33% (3 sessions included Page A, 1 session entered through Page A)
  • Page B: 75% (4 sessions included Page B, 3 sessions entered through Page B)
  • Page C: 25% (4 sessions included Page C, 1 session entered through Page C)

Exit rate:

  • Page A: 33% (3 sessions included Page A, 1 session exited from Page A)
  • Page B: 50% (4 sessions included Page B, 2 sessions exited from Page B)
  • Page C: 50% (4 sessions included Page C, 2 sessions exited from Page C)
Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false