This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] Entrances and Exits

This article explains the Entrances and Exits metrics that are available in Explorations.

Entrances

Entrances is the number of times that the first event in a session occurred on a page or screen. Entrance rate is the percentage of sessions that started on a page or screen (calculated as Entrances / sessions).

If the first event is a custom event that uses page_view or screen_view as a condition, then the custom event is a special type of page or screen view and counts as an entrance.

Exits

Exits is the number of times that the last event in a session occurred on a page or screen. Exit rate is the percentage of sessions that ended on a page or screen (calculated as Exits / sessions).

If the last event is a custom event that uses page_view or screen_view as a condition, then the custom event is a special type of page or screen view and counts as an exit.

Example

A user has a series of single-session days on your site:

  • Monday: Enter > Page B > Page A > Page C > Exit
  • Tuesday: Enter > Page B > Exit
  • Wednesday: Enter > Page A > Page C > Page B > Exit
  • Thursday: Enter > Page C > Exit
  • Friday: Enter > Page B > Page C > Page A > Exit

Entrance rate:

  • Page A: 33% (3 sessions included Page A, 1 session entered through Page A)
  • Page B: 75% (4 sessions included Page B, 3 sessions entered through Page B)
  • Page C: 50% (4 sessions included Page C, 2 sessions entered through Page C)

Exit rate:

  • Page A: 33% (3 sessions included Page A, 1 session exited from Page A)
  • Page B: 50% (4 sessions included Page B, 2 sessions exited from Page B)
  • Page C: 50% (4 sessions included Page C, 2 sessions exited from Page C)
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