Where you manage Analytics

Use the Analytics Admin page to manage your accounts, properties, views, and users.

Click Admin at the top of any Analytics page to open the Admin page.

The page opens relative to where you were in Analytics. For example:

  • If you have just logged in and not selected a view, then the page opens to the first account listed on the All Accounts page. No property or view is selected.
  • If you were in Reporting or Customization, then the page opens to the relevant account, property, and view.

Use the menu at the top of each column to:

  • Select the account, property, and view you want
  • Create a new account, property, or view.

The links in each column provide access to the different Analytics pages on which you perform the related activities (e.g., manage users, create new properties and views, create data filters).

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