This article is part of the Universal Analytics to Google Analytics 4 migration guide. See the migration guide table of contents.

Accept the new Terms of Service to upgrade to a Google Analytics 4 property

Note: This article only applies to Google Analytics for Firebase properties, created before Summer 2019, that have not accepted the new Terms of Service. This does not apply to Universal Analytics properties.

All properties must accept the new Terms of Service to resume processing and avoid the deletion of their property and the associated data. Any properties that have not accepted the new Terms by July 7, 2022 will be permanently deleted along with their data.

As of April 6, 2022, all properties that have not accepted the new Terms are no longer processing new data in their Google Analytics for Firebase property.

Properties have the opportunity to upgrade and resume data population until July 7, 2022. 

If the new Terms are accepted before July 7, 2022:

  • Data will resume processing and deletion will not occur
  • There will be a gap in the data for the time period between when the property stops processing data and when the Terms were accepted

If acceptance of the Terms and an upgrade are required, the Analytics dashboard in the Firebase console will display a banner.

Upgrade your property

  1. Open the Firebase console at
  2. If prompted, sign in with the Google account that you use to manage Firebase and Google Cloud projects.
  3. Select your Firebase project.
  4. On the left, click Analytics > Dashboard.
  5. If the property requires an upgrade, you'll see the Accept the New Terms link at the top of the page. Click Accept the new Terms.
    Note: If you don't see the link to upgrade at the top of the page, you can also click the settings button on the left in the Firebase console and then click Project settings > Integrations > Google Analytics.
  6. Follow the instructions in the upgrade wizard to accept the Terms and upgrade your property.

If you own multiple projects, you'll have to complete the upgrade flow for each project.

Required Firebase access roles for accepting the Terms

In order to accept the new Terms of Service, a user must have the required access to the Firebase project:

  • Users with the project Owner role can accept the new Terms.
  • Users with the Firebase Admin role or project Editor role will not be able to accept the new Terms.

For more information about permissions and access to Firebase projects, including how to find or assign a project Owner, see the Firebase FAQ.

Note: Depending on the Google Analytics account selected for the upgraded property, you might also need specific Google Analytics permissions (see the next section for details).

Choosing a Google Analytics account for the upgraded property

During the in-console flow to accept the new Terms of Service, you need to choose one of the following Google Analytics account options:

  • Add your upgraded property to an existing Google Analytics account
  • Create a new Google Analytics account and add your upgraded property to it

Note the following when choosing the account:

  • Important: To add your upgraded property to an existing account, you need Editor permissions in the existing Google Analytics account. Otherwise, you need to create a new account.
  • If you already have a Google Analytics account that has a property with a web data stream, you can add your newly upgraded property to that account so that your app and web data are in the same account.
  • If you add your upgraded property to the wrong account, you can always come back later and move the property into the correct account.
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