The following table gives you side-by-side lists of configurations and features associated with reporting views in Universal Analytics and the same or similar configurations and features in Google Analytics 4 properties.
In some cases, the settings have moved from view settings in Universal Analytics to property settings in Google Analytics 4 properties. In other cases, similar, improved features have been introduced or there is no current analogous feature in Google Analytics 4 properties.
Links are provided to the documentation for each version of Analytics or to the location in the Analytics interface where you can find the same settings.
|Universal Analytics view-related features||Same/similar features in Google Analytics 4|
|Website URL: View settings||Website URL: Web data-stream settings|
|Timezone: View settings||Timezone: Property settings|
|Default page: View settings||No option|
|Exclude URL Query Parameters: View settings||No option|
|Currency: View settings||Currency: Property settings|
|Bot filtering: View settings||Bot filtering: Bot-traffic exclusion|
|Modeling settings > Enable Data-Driven Models (360 only)||Attribution modeling|
|Site search settings||Send a
User management for views
Since Google Analytics 4 properties do not include views, user access and permissions are handled at the account and property levels.
Conversion events are defined for the property, whereas in Universal Analytics, goals are defined at the view level.
No option in user interface
|Default Channel Grouping||Default Channel Grouping|
|Manage brand terms||No option|
No need to enable ecommerce reporting in the UI. Monetization reports are provided by default as part of the Life cycle collection in the left navigation.
|Calculated metrics||No option|
|Custom Channel Groupings||Custom Channel Groups|
|Custom alerts||Custom Insights|
An alternative approach is to send scheduled emails of Looker Studio reports.
|Share assets||No option|