Make the switch to Google Analytics 4

Put Google Analytics 4 at the core of your measurement

Google Analytics 4 is fully equipped to support your measurement needs today and into the future. As we recently announced, we'll begin turning down Universal Analytics, so we encourage you to make the switch to Google Analytics 4 as soon as possible. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. Learn more

To take advantage of Google Analytics 4's measurement continuity, automated insights about the customer journey, and easy activation to improve marketing ROI, finish setting up your Google Analytics 4 property today.

Get started

Finish migrating

1. Consider account structure
effort varies (Effort varies)

2. Create a Google Analytics 4 property
very low effort (Very low effort)

3. Create data stream(s)
very low effort (Very low effort)

4. Enable data collection
effort varies (Effort varies)

5. Activate Google Signals
very low effort (If applicable; very low effort)
Required for enhanced remarketing and reporting

6. Link to Google Ads 
low effort (If applicable; low effort)
Use the Google Ads links migration tool to recreate Universal Analytics links or create new Google Ads links

7. Map Universal Analytics custom events to Google Analytics 4
effort varies (Effort varies)

8. Migrate Universal Analytics goals and conversions to Google Analytics 4
medium effort (Medium effort)

9. Validate and bid to conversions in Google Ads
medium effort (If applicable; medium effort)

10. Migrate audiences
medium effort (If applicable; medium effort)

11. Migrate ecommerce measurement
high effort (If applicable; high effort)

12. Add users
low effort (Low effort)
Use the user migration tool or add users manually

Note: Account users automatically have access. You only need to add UA property (or view) users directly to your new GA4 property.

Advertisers: Use Google Analytics 4 data in Google Ads

Once your Google Analytics 4 property setup is complete, you can start viewing reports and using Analytics data in your Google Ads account. To take full advantage of all that Google Analytics 4 has to offer, sign in to Google Ads and do at least one of the following:

Advanced setup needs (if applicable)

For User-ID, Data Import, Measurement Protocol, BigQuery export, and more:



You're on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.


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