[GA4] Advertising snapshot report

See your advertising performance at a glance.

The Advertising snapshot report allows you to check your business metrics quickly and then dig deeper into the areas you want to investigate.

The summary cards in the overview report include data from June 14, 2021 onwards. Each card addresses a single question about your business, such as What touchpoints do customers take to convert? Click the report name at the bottom of the card to see a more detailed report.

The Advertising snapshot report includes these summary cards:

  • Conversions over time. Evaluate how conversions perform over time.
  • Conversions by Default channel group. Learn which channels in the default channel group drove the most conversions.
  • Key events by Primary channel group. Learn which channels in the default channel group drove the most key events. This card uses the reporting attribution model to attribute key events to specific channels.
  • Key event paths. See the top paths users take before triggering key events and how many key event actions those paths drove during your selected date range.
  • Model comparison. For each channel, see how credit shifts under different attribution models. Use the drop downs at the top of the card to select and compare other attribution models.

In addition, the Insights card notifies you of significant changes or emerging trends in your advertising data. Scroll to see additional insights, or click an individual insight to see full details. Learn more about insights

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