[GA4] Advertising snapshot report

See your advertising performance at a glance.

The Advertising snapshot report allows you to quickly check your business metrics and then dig deeper into the areas you want to explore. 

The summary cards in this overview report include data from June 14, 2021 onwards. Each card addresses a single question about your business, such as What touchpoint do customers take to convert? Click the report name at the bottom of the card to see a more comprehensive report.

There are 3 summary cards in this snapshot:

  • Conversions by Default channel group. Learn which channels in the Default channel group drove the most conversions.
    Note: This card uses the reporting attribution model (set in Admin > Data display > Attribution settings) to attribute conversions to specific channels.
  • Conversion paths. See your top conversion paths and how many conversions they drove during your selected date range.
  • Model comparison. For each channel, see how credit shifts under different attribution models. Use the drop-down menus at the top of the card to select other attribution models to compare.

In addition, the Insights card notifies you of any significant changes or emerging trends in your advertising data. Scroll to see additional insights, and click an individual insight to see full details. Learn more

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