This article is for website and/or app owners who want to understand the difference between creating events and creating audience triggers in Google Analytics.
The following table outlines the key technical differences between event creation and audience triggers.
| Event creation | Audience triggers | |
|---|---|---|
| Data scope |
Event |
User, session or event |
| Event Limits |
Up to 50 modifications to existing events and up to 50 custom events. Collection limits also apply (e.g. 100K events per user per day). |
Up to 20 audience triggers per property (from the limit of up to 100 audiences per property) |
| When it is calculated | Client side (before data is sent to Google Analytics) | During data processing (after data is sent to Google Analytics) when users become part of and/or refresh their audience membership |
| Shows up in Chrome DevTools Network tab | Yes, because it's calculated on the client side | No, because it's calculated during data processing (not on the client side) |
| gtag.js/Firebase SDK dependency | Yes | No (can work using Measurement Protocol / Data import) |
| Modify parameters/values | Yes | No |