This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Dollar sign ($)

Use the dollar sign to match the preceding, adjacent characters at the end of a string.

For example, end$ matches:

  • Temporarily suspend
  • We’re going off the deep end
  • Match the characters that prepend

However, end$ doesn’t match:

  • Temporarily suspend.
  • We’re going off the deep end.
  • Match the characters that prepend.

The preceding 3 lines all end with nd. rather than the end characters you’re matching with the regular expression.

Use this type of regular expression to create segments, filters, or goal steps that match a URI. For example, if you’re you’re testing the efficacy of a new .htm version page vs. an older .html version, you can identify the versions separately with regular expressions like:

  • email-signup\.htm$
  • email-signup\.html$

Use the slash to escape the dot and ensure that it is interpreted literally.

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