This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Dollar sign ($)

Use the dollar sign to match the preceding, adjacent characters at the end of a string.

For example, end$ matches:

  • Temporarily suspend
  • We’re going off the deep end
  • Match the characters that prepend

However, end$ doesn’t match:

  • Temporarily suspend.
  • We’re going off the deep end.
  • Match the characters that prepend.

The preceding 3 lines all end with nd. rather than the end characters you’re matching with the regular expression.

Use this type of regular expression to create segments, filters, or goal steps that match a URI. For example, if you’re you’re testing the efficacy of a new .htm version page vs. an older .html version, you can identify the versions separately with regular expressions like:

  • email-signup\.htm$
  • email-signup\.html$

Use the slash to escape the dot and ensure that it is interpreted literally.

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