This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Caret (^)

Use the caret to match the following adjacent characters at the beginning of a string.

For example, ^St matches:

  • Start here
  • Stand here
  • Stop here

However, ^St doesn’t match:

  • 1 Start here
  • 2 Stand here
  • 3 Stop here

The preceding 3 lines start with a digit and a space, not with the letters “St”.

Use this type of regular expression to create segments, filters, or goal steps that match a URI. For example, if you need to isolate data for a particular directory of pages, you can use expressions like:

  • ^/mens/ (matches www.example.com/mens/)
  • ^/womens/ (matches www.example.com/womens/)
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