This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Caret (^)

Use the caret to match the following adjacent characters at the beginning of a string.

For example, ^St matches:

  • Start here
  • Stand here
  • Stop here

However, ^St doesn’t match:

  • 1 Start here
  • 2 Stand here
  • 3 Stop here

The preceding 3 lines start with a digit and a space, not with the letters “St”.

Use this type of regular expression to create segments, filters, or goal steps that match a URI. For example, if you need to isolate data for a particular directory of pages, you can use expressions like:

  • ^/mens/ (matches
  • ^/womens/ (matches
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