Configuring AdWords for Analytics

Import Analytics goals & transactions into AdWords Conversion Tracking

To import your goals and E-commerce transactions from Google Analytics into AdWords Conversion Tracking, the following conditions must apply:

  • Your Analytics and AdWords accounts are linked.
  • You've opted into data sharing in your Analytics account.
  • You've enabled auto-tagging in your AdWords account.
  • On a per-type basis, your Analytics goal or transaction has received active traffic from an AdWords ad at some point.

In addition to importing Analytics goals and transactions into AdWords Conversion Tracking, you can also view Analytics metrics - like Bounce Rate, Avg. Visit Duration, and Pages/Visit - on your AdWords Campaigns and Ad groups tabs. To learn how, read See Google Analytics data within your AdWords account.

To import your goals:

  1. In your AdWords account, open the Conversions page. There is a message alerting you that you can link your goals and transactions. Note that it may take up to two days for AdWords to import your Analytics data.
  2. In the Conversion Tracking table, click Import from Google Analytics.
  3. From the list, select the goals or transactions that you want to import.
  4. At the bottom of the table, click Import.

AdWords Conversion Tracking starts importing the data from your Analytics account starting from the day that you clicked Import. Historical data from before this date is not added to conversion tracking. Your goals appear alongside your conversion data, in both your Conversions page and AdWords reports, within two days.

When you import a goal from Analytics into AdWords Conversion Tracking, it will have the same name as it does in Analytics, followed by its view name in parentheses. For example, an Analytics goal named "Sign Ups" located in a view called "Master View" will be named "Sign Ups (Master View)" in AdWords Conversion Tracking. If you want to change the name of an imported goal, you'll need to make the edit in Analytics. The change will later be reflected in your AdWords account.

Imported Analytics goals have a 30-day look-back window, meaning that only those conversions that happen within 30 days after a click are imported into AdWords. Imported Analytics goals also use the Analytics last non-direct click attribution model, so only conversions where AdWords was the last-clicked source are imported into AdWords.

To learn more about how AdWords Conversion Tracking works with Analytics once the two are linked, read Conversion Tracking and Google Analytics.

You can also learn more about why you may see some discrepancies in the conversion statistics between AdWords Conversion Tracking and Google Analytics.

If you're using Conversion Optimiser to manage your bids, it will automatically start using Analytics goals and E-commerce transactions once you've clicked Import.