Configure AdWords for Analytics

Import AdWords data & edit settings

To import data from an AdWords account into an Analytics account, you must first link the AdWords and Analytics accounts. During the linking process, you have the option to identify the Analytics account views in which you want the AdWords data to be available.

If you do not identify views during the account-linking process, a user with the Edit permission can subsequently edit the AdWords data settings at any time from either the standalone Analytics account or from Tools and Analysis > Google Analytics in the linked AdWords account (Administrative access to AdWords is required).

Import AdWords data into Analytics

To import AdWords data into an Analytics view:

  1. Sign in to your Analytics account at www.google.com/analytics.

    Note: You can also update this setting from your AdWords account. Click the Tools and Analysis tab, select Google Analytics, and then follow the rest of these instructions.
  2. Click the Admin tab at the top right of the page.
  3. Select the relevant account, property, and view.
  4. Click View Settings.
  5. Under AdWords Import & Export Settings, select the AdWords accounts from which you want to import data.
  6. Click the Apply button.
Edit AdWords data settings

To edit AdWords data settings for an Analytics view:

  1. Sign in to your Analytics account at www.google.com/analytics.

    Note: You can also update this setting from your AdWords account. Click the Tools and Analysis tab, select Google Analytics, and then follow the rest of these instructions.
  2. Click the Admin tab at the top right of the page.
  3. Select the relevant account, property, and view.
  4. Click View Settings.
  5. Under AdWords Import & Export Settings, select or clear the AdWords accounts from which you want to import data.

    Note: This setting also controls the export of your Analytics metrics, goal conversions, and Ecommerce transactions into your AdWords account (requires additional set up).
  6. Click the Apply button.