Generate custom campaign parameters for your advertising URLs.
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
This article is about URL builders in Universal Analytics. For information about URL builders in Google Analytics 4, go to [GA4] URL builders: Collect campaign data with custom URLs.
You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:
https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer
You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other.
- the Google Analytics Campaign URL Builder for generating URLs to websites
- the Google Play URL Builder for generating URLs to apps on the Google Play Store
- the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store
Important: If you are advertising an Android app, use the Google Play URL Builder. If you are advertising an iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, you should use the Google Analytics Campaign URL Builder.
