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Generate custom campaign parameters for your advertising URLs.

The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature. When users click one of the custom links, the unique parameters are sent to your Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

The URL builder has moved! Please visit the Google Analytics Demos & Tools site for the new page.

Want to track mobile app ads? Use the Google Play URL builder tool instead.

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