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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

About Custom Reports

A Custom Report is a report that you create. You pick the dimensions (City and Browser, for example) and metrics (Sessions, Pageviews, and Bounce Rate, for example) and decide how they should be displayed. You must specify at least one dimension and one metric. Learn about dimensions and metrics.

Some metrics and dimensions can't be paired in a custom report. For details, refer to valid dimension-metric combinations.

To see Custom Reports:

  1. Sign in to your Analytics account.
  2. Select the Customization tab, at the top of any page in Analytics.
  3. Select Custom Reports in the left navigation. Your reports will be listed in the left navigation under Custom Reports. If no custom reports have been created, you will only see an entry for Overview under Custom Reports.

Read Create and manage Custom Reports to learn how to create, edit, and share Custom Reports.

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