Conversions

Special-case Goals and Funnels

This article covers how to handle:

Goals for downloads

To track a download as a goal, you will first need to configure the download link in one of two ways:

  • as an event
  • as a virtual page or screen view

If you configure the link as a virtual page or screen view, the overall page or screen view count for your website or app will be inflated by the number of clicks on that link. For this reason, we recommend using Event Tracking to configure download links.

Event Goal

To track the download link using an Event Goal, first set up Event Tracking. For details on how to set up Event Tracking, follow the instructions in the Developer Guide for your specific environment:

Virtual page or screen view Destination Goal

To track the download link using a Destination Goal, you must modify your tracking code to create a virtual page or screen view for the download link. Once you create the virtual page or screen, you can supply that as the value for the Destination Goal. Learn more about how to track virtual page or screen views in our Developer Guides:

Goals and Funnel steps on third-party sites

You can track a Goal or Funnel step page only if it contains the Google Analytics tracking code. However, in addition to tracking Goals and Funnels on your own site, you may want to track them on third-party sites. For example, you might want to track activity on a 3rd-party shopping cart site and set Goals on those pages.

If you refer traffic to a third-party page on which you cannot alter the code, then you can track the outbound link as a Goal or Funnel step. For more information, see how to track outbound links.

If you refer traffic to a third-party page on which you can change the code, then you can track traffic to that page. For more information, see the Ecommerce section.