This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Two entries for Google in my Source/Medium report

Autotagging automatically tags the Source/Medium of your Google Ads ads as "google/cpc". The second entry in your reports may be caused by manual tags that set the Medium to something other than "cpc" (e.g. "utm_medium=ppc").

Manual tags should not be used on Google Ads ads at the same time as autotagging as this may result in conflicting data in your reports.

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