Additional kinds of tracking

The following kinds of tracking are commonly used on websites:

In this article:

Download link tracking

Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be tracked as Events or virtual pageviews. When you set up an Event to track clicks on a link, Google Analytics counts the clicks as event hits. When you set up a virtual pageview to track clicks on a link, Google Analytics counts the clicks as page hits.

To track clicks as Events:

To track clicks as pageviews:

Flash tracking

If you want to track data activity on your Flash elements or Flash-based website, see Google Analytics Tracking for Adobe Flash on Google Analytics Developers.

Ecommerce tracking

To set up Ecommerce tracking:

Event tracking

With Events, you can track interactions with elements embedded in your pages and screens, like buttons, links, videos, and gadgets.

To track Events:

Custom dimensions

Custom dimensions let you collect and analyze data that Google Analytics doesn't automatically track. You can, for example, use custom dimensions to define user types, like member and non-member.

User timings

Google Analytics automatically tracks page and screen load times, but you can also set up customized tracking to measure how long it takes for Ajax-based operations and resources to load.