This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Understanding google[referral]

Not all referrals from Google.com domains come through organic search or Google Ads ad listings. Referrals may come from a variety of sources, including Google Groups posts, or static pages on related Google sites. Such sessions are tagged as [referral] instead of [organic] or [cpc].

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