This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Understanding google[referral]

Not all referrals from Google.com domains come through organic search or Google Ads ad listings. Referrals may come from a variety of sources, including Google Groups posts, or static pages on related Google sites. Such sessions are tagged as [referral] instead of [organic] or [cpc].

Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false