Selecting Comparable Industry Verticals

To select the industry vertical you want as a comparison for your site:

1. Log in to your Analytics account.
2. Under the Visitors reports, select Benchmarking.
3. Click the Open category list link below the report title.
4. Click the category you want to use as a comparison to your website.
5. Click Select Category.
6. The report will automatically populate the graphs with your selected category's benchmark line.
   

   The graphs and legends in your report are updated to include the benchmark data.