Using Motion Charts
Motion Charts takes your Analytics graphs a step further by offering multi-dimensional analysis of all your metrics for a given report. Plotting your data into four different dimensions can help you spot unique opportunities or anomalies faster and more easily.
Access Motion Charts by clicking the Motion Charts button above the time graph.
The following example uses the All Traffic report, and there is one bubble for each traffic source.
To use a Motion Chart:
- In the Graph Mode option, select Motion Chart.
Once the Motion Chart loads, you see an array of bubbles. Each bubble represents a different traffic source from your report.
- Select values for the four different dimensions to plot your data:
- X-axis: The dimension measured along the X-axis, using either linear or logarithmic distribution.
- Y-axis: The dimension measured along the y-axis, using either linear or logarithmic distribution.
- Color: Make two selections with this control: Whether each dimension value (traffic sources, in this example) is displayed in the same color or in a unique color (if you select unique colors, warmer colors represent higher values, while cooler colors represent lower values); and which dimension is represented by color.
- Size: Select whether each dimension value (traffic sources, in this example) is displayed in the same size, or whether the metric is measured in the context of a dimension, with greater size representing greater value in that context.
- X-axis: Visit Duration
- Y-axis: Visits
- Color: Unique colors; Bounce rate
- Size: Pages per Visit
With this configuration, when you follow the progress of a particular traffic source, you can see:
- X-axis: Average visit duration for each visit that resulted from that traffic source
- Y-axis: Number of visits that resulted from that traffic source
- Color: The bounce rate for visits that resulted from that traffic source (warmer colors=higher bounce rate, cooler colors=lower bounce rate
- Size: Number of pages per visit that resulted from that traffic source (larger size=more pages, smaller size=fewer pages)
In the Select box, select a metric (traffic source, in this case) to see its label in the chart.
- Click the Play control at the bottom of your chart to see how your traffic sources perform over time. If you click a bubble and select the Trails check box below the Select box, you can map out the bubble's movement over time.
Because there are a lot of elements to explore, we've created some examples to help you interpret a Motion Chart.