Add an account

Create additional accounts to organise or separate data.

These instructions are for adding a new account level to an existing Google Analytics Account.

When you create an account, you also automatically create a property and a view to that account. These levels create the structure within Google Analytics that allow you to collect and analyse data. Review the links in Related resources (below) for more information.

Creating an account is only the first thing that you need to do to Google Analytics. Review the information in Next steps (below) when you’re done to move on to the next part of the process.

New to Google Analytics? Learn how to sign up and get started with Google Analytics.

Add an account to your Analytics Account

You need edit permission to use this feature.

To create a new account level in an existing Google Analytics Account:

  1. Sign in to your Google Analytics Account.
  2. Click Admin in the menu bar at the top of any page.
  3. In the ACCOUNT column, select Create new account from the drop-down menu.
  4. Click Web site or Mobile app.
  5. Under the section called Setting up your Account, enter an Account Name.

    Use a specific and descriptive name, so you can easily tell what this account is for when you see the name in the Account list.

  6. Under the section called Setting up your property, enter the Website or App Name.

    If you plan on tracking more than one property in your account, use a very specific and descriptive name. For apps, include the edition or version number. This will help you keep your app properties organised in your account.

  7. (Web only) Enter the Website URL.

    You cannot create a property if your URL isn’t formatted correctly.

    Click to expand and see how to correctly format your domain name.
    Select the protocol standard (http:// or https://). Enter the domain name, without any characters following the name, including a trailing slash (, not Most domain hosts only support UTF-8 characters in the URL. It's a good idea to use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Search the web for a punycode converter for help with this.
  8. Select an Industry Category.
  9. Select the Reporting Time Zone.

    This is used as the day boundary for your reports, regardless of where the data originates.

    Click to expand and see more about how the Reporting Time Zone setting works.
    • The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether sessions originate in New York, London or Moscow.
    • If your Analytics account is linked to a Google AdWords account, the time zone is automatically set to your AdWords preference and you will not see this option. This ensures accurate reporting on your AdWords campaigns.
    • Changing your time zone affects data going forward, and is not applied retroactively. You may notice a flat spot or a spike in your report data around this point if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you have updated this setting.
  10. Under the Data Sharing Settings section, select the settings that you want. Learn more about the data sharing settings.
  11. Click Get Tracking ID.

Next steps

Creating an account is only the first step that you need to do to use Google Analytics. You must set up your tracking code to collect and send data to your account. We also strongly recommend that you set up and customise reporting views.

Set up the tracking code

There are different versions of the tracking code. Use the one that’s right for your environment.

  • Web content: See how to set up the web tracking code. Anyone familiar with HTML can complete this step, but developers should refer to our Developers Guide for more details.
  • Mobile apps: Download the SDK that's right for you, and use our Developers Guides for Android and iOS to learn how to integrate the SDK in your app. You can download the SDKs from the Tracking Info page in your account property or from the Developer Guides.
  • Other digital devices: To collect data from digital devices like information kiosks, game consoles or appliances, use the Measurement Protocol. Only experienced developers should set up the Measurement Protocol.

Customise your tracking code

After you complete the basic set up, you can customise your tracking code to collect data that isn't tracked automatically. We recommend setting up Event tracking, which lets you track interactions like videos and button clicks, and E-commerce tracking, which lets you integrate any product or sales data with your other data.

Set up and customise your reporting views

A view is the lens through which you view your data. It’s the part of a Google Analytics account that contains reports, and that you can customise with filters.

One view is automatically created for each property, but we strongly recommend that you create duplicate views to make sure that you always have access to the raw data you collect. You can also get more actionable data when you set up additional reporting features, like Goals and Segments.

Related resources

Learn more about the structural elements in a Google Analytics Account mentioned in this article: