Add an account

These instructions are for adding a new account level to an existing Google Analytics Account. When you create an account, you also automatically create a property and a view to that account. These levels create the structure within Google Analytics that allow you to collect and analyze data.

Learn more about the structure of a Google Analytics Account, about properties, and about views.

Creating an account is only the first thing you need to do to Google Analytics. Review the information in Next Steps (below) when you’re done to move on to the next part of the process.

New to Google Analytics? Learn how to sign up and get started with Google Analytics.

Add an account to your Analytics Account

You need to have edit permission to add accounts to an existing Google Analytics Account.

To create a new account level in an existing Google Analytics Account:

  1. Sign in to your Google Analytics Account. Click Admin in the menu bar at the top of any page.
  2. From the dropdown in Account column, click Create new account.
  3. Select Web site or Mobile app.
  4. Under the section called Setting up your Account, enter an Account Name.
    Use a specific and descriptive name, so you can easily tell what this account is for when you see the name in the Account list.
  5. Under the section called Setting up your property, enter the Website or App Name.
    If you plan on tracking more than one property in your account, use a very specific and descriptive name. For apps, include the edition or version number. This will help you keep your app properties organized in your account.
  6. (Web only) Enter the Web Site URL.
    You cannot create a property if your URL isn’t formatted correctly.
    See how to correctly format your domain name.
    Select the protocol standard (http:// or https://). Enter the domain name, without any characters following the name, including a trailing slash (, not Most domain hosts only support UTF-8 characters in the URL. It's a good idea to use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Search the web for a punycode converter for help with this.
  7. Select an Industry Category.
  8. Select the Reporting Time Zone.
    This is used as the day boundary for your reports, regardless of where the data originates.
    See more about how the Reporting Time Zone setting works.
    • The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether visits originate in New York, London, or Moscow.
    • If your Analytics account is linked to a Google AdWords account, the time zone is automatically set to your AdWords preference and you will not see this option. This ensures accurate reporting on your AdWords campaigns.
    • Changing your time zone affects data going forward, and is not applied retroactively. You may notice a flat spot or a spike in your report data around if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you update this setting.
  9. Under the Data Sharing Settings section, select the settings you want. Learn more about the data sharing settings.
  10. Click Get Tracking ID.

Next Steps

Creating an account is only the first step you need to do to use Google Analytics. You must set up you tracking code to collect and send data to your account. We also strongly recommend you set up and customize reporting views.

Click each + to expand and learn more.

Set up the tracking code

There are different versions of the tracking code. Use the one that’s right for your environment.

  • Web content: See how to set up the web tracking code. Anyone familiar with HTML can complete this step, but developers should refer to our analytics.js JavaScript Developer Guide for more details.
  • Mobile apps: Download the SDK that's right for you, and use our Developer Guides for Android and iOS to learn how to integrate the SDK in your app. You can download the SDKs from the Tracking Info page in your account property or from the Developer Guides.
  • Other digital devices: To collect data from digital devices like information kiosks, game consoles, or appliances, use the Measurement Protocol. Only experienced developers should set up the Measurement Protocol.

After you complete the basic set up, you can customize your tracking code to collect data that isn't tracked automatically. We recommend setting up Event tracking, which lets you track interactions like videos and button clicks, and Ecommerce tracking, which lets you integrate any product or sales data with your other data.

Read a non-technical overview about how Google Analytics works.

Set up and customize your reporting views

A view is the lens through which you view your data. It’s the part of a Google Analytics account that contains reports, and that you can customize with filters.

One view is automatically created for each property, but we strongly recommend you create duplicate views to make sure you always have access to the raw data you collect. You can also get more actionable data when you set up additional reporting features, like Goals and Segments.

Learn more about views, how to create a view, and why you should create a copy of your original view.