Access analytics

There are two ways to sign in to Google Analytics: through a standalone account at, or through your linked AdWords account.

  • Standalone account

    You can sign in to your Google Analytics account at any time from the home page at On the home page, click Access Analytics, then enter your Google email address and password.

    If you've forgotten your password or are having trouble signing in, click Can't access your account below the login area.
  • AdWords account

    If you've linked Analytics to an AdWords account, you can access your Analytics views and reports at any time by clicking the Tools and Analysis tab in your AdWords account. Use the menu on the tab to select Google Analytics.

The accounts and views to which you have access are listed in the menu at the top left of each Analytics page. The menu lists accounts, the properties for each account, and the views for each property. You can use the search box at the top of the menu to find any listed item. (This menu is available only if you are signed in via; it is not available if you are signed in via your AdWords account.)