Access your Analytics account

Access Analytics via google.com/analytics or from your Google Ads account.

There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account.

  • You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. you are signed in to your Gmail account), you'll be taken directly to the Analytics user interface. Otherwise, you will be prompted to enter your Google account (e.g. Gmail account) and password. Once you have signed in to Analytics, you can open the account search at the top of any Analytics page to see the accounts, properties, and views to which you have access.
  • If you've linked Analytics to a Google Ads account, you can access your Analytics views and reports at any time by clicking Tools > Measurement in your Google Ads account. Use the menu on the tab to select Analytics.

If you are unable to sign in to your account, try this troubleshooter.

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Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

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