Set up (web)
Troubleshoot common tracking setup mistakes
Once you've correctly installed the tracking code snippet, you should allow up to 24 hours for data to appear in your account. If it has been more than 24 hours and you're still not seeing any data, take a look at the list of possible reasons below:
- Using incorrect snippet and/or viewing the wrong account or view
If you are tracking multiple websites and/or have access to multiple Analytics accounts, you might be using the snippet from another account and/or view. Make sure you are viewing the correct account and view. See Finding the Tracking Code for additional information.
- Extra whitespace or characters
Be sure to copy the snippet and paste it directly onto your website using either a text editor or an editor that preserves code formatting. We recommend that you do not use a word processor to copy the snippet from your account. Doing so can add an extra space or change the quotation marks in the tracking snippet, which requires precise formatting in order to work.
- Customization Errors
If you are making customizations to the tracking code, make note of the following:
- function names are case sensitive and should have correct casing
- boolean values (e.g.
false) should not be enclosed in quotes
Incorrect filter settings can affect the data you see, and can inadvertently filter all of your data from your reports. In most cases, this occurs when users apply multiple "Include" filters. For details, see the article on Include and exclude filters.
Due to the way Internet traffic is handled in China, some visits from China might be under-reported in Google Analytics. While this issue isn't unique to Google or Google Analytics, we do take the issue seriously and are working to find solutions. You can continue to use Google Analytics to analyze overall traffic trends and patterns for your site as the decrease has been proportionally consistent during this period.