This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Pivot Tables

You can rearrange the information in the table for certain reports by pivoting your data on a second dimension. For example, let's say that you want to see the bounce rate and number of page views for each landing page, and then compare that data against each campaign. You would set up the following pivot table within the Behavior > Site Content > Landing Pages report.

  1. At top right of the table, select the Pivot graph button icon Pivot button.
    Three new selection menus appear above the table.
  2. From the Pivot by selector (top left of table), select Campaign.
  3. From the two Pivot metrics menus, select Bounce Rate and Pages/Session so those metrics appear alongside each keyword in the table.
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