This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Error: "Please create a new account"

If you have an existing Analytics account, you may be asked to create a new account under the following circumstances:

  • If you've deleted your Google Account or changed the email address of your Google Account, you will not be able to access your Analytics account. Please note that deleting an account will delete the Google services associated with that account. To restore your account access, please create a new Google Account with the same email address and contact us with the sign in email. Please note, if your Google Account was associated with a Gmail account, you will not be able to recreate your old Gmail account. In this instance, please contact us with your sign in information.

  • You are using an incorrect sign in to access your account. Please ensure you are using the correct username to access your account. If you've set up a Google Account for a non-Gmail address, your account username is the full email address used to create your account (e.g. Be sure to enter the entire address, including the part after '@.'
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