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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Unable to sign in to an account

If you or a user you have added is unable to sign in to your account, please check the following:

  • Ensure you are using the correct username to access your account. If you've set up a Google Account for a non-Gmail address, your account username is the full email address used to create your account (e.g. Be sure to enter the entire address, including the part after '@.'

    Analytics requires users to have a Google Account to sign in. A Google Account can be associated with an email address from any provider. It doesn't necessarily have to be a Gmail or Google Mail account. Sign up for a Google Account.
  • If you've forgotten your password, click I cannot access my account just below the sign in area. Click I forgot my password and follow the steps to reset your password.
  • If you've deleted your Google Account or changed the email address of your Google Account, you will not be able to access your Analytics account. Please note that deleting an account will delete the Google services associated with that account. To restore your account access, create a new Google Account with the same email address and contact us with the sign in email. Please note, if your Google Account was associated with a Gmail account, you will not be able to recreate your old Gmail account. In this instance, contact us with your sign in information.

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