Blogs and Content Management Systems

There are many different types of content management systems (CMSs) and blogging systems that allow you to publish content to the Internet. Following are a few popular types of CMS/Blogging software, based on a variety of technologies:

  • WordPress
  • Drupal
  • Wiki
  • Blogger


Although we're not able to provide details on deploying tags for particular content management systems, you should be able to use Analytics on many different systems as long as you have access to the source code. Web analytics is a common practice and most CMS systems provide a module that you can edit. These modules then include the tag into your pages in a manner that is correct for that particular software.

We suggest that you review the documentation for your system, search forums, and use other sources for how to deploy Analytics for your blog or CMS.

Advanced reporting features, such as ecommerce, may not be supported by specific software since these features require that you make more extensive changes and additions to the HTML code. Please refer to our articles about ecommerce, cross-domain measurement, and other advanced features to determine whether the types of modifications are required for your Analytics goals and/or supported by your CMS.

Viewing page title instead of URL

Sometimes the URLs created by a CMS system can be difficult to correlate with the actual page content. To work around this problem, you can view your pageview data by page title instead of page URL.

  1. Sign in to your Analytics account.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Site Content > All Pages.
  5. Change the Primary dimension (above the table) to Page Title.
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