[GA4] Introducing the next generation of Analytics, Google Analytics 4

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps

GA4 is a new kind of property designed for the future of measurement: 

  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and key event modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

Starting July 1, 2023, standard Universal Analytics properties stopped processing data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more

 360 Universal Analytics properties will receive a one-time processing extension ending on July 1, 2024.

How to get started with Google Analytics 4

There are three ways to get started if you are an editor or administrator:

Option 1: Set up Analytics data collection for the first time

Do this if you’re new to Analytics and ready to collect data for your website and/or app. 

Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)  

The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal Analytics property. You'll still be able to access your Universal Analytics property and view reports based on your historical data. You can access both properties using the property selector in the Admin area.

Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system)

Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.

Existing Google Analytics for Firebase customers are advised to upgrade to a Google Analytics 4 property.


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