Get started with Analytics
To start collecting basic data from a website or mobile app:
- Create a new Google Analytics account if you do not have one. Visit google.co.uk/analytics, click the Access Google Analytics or Create an account button (top right), and follow the on-screen instructions.
- Set up a property in the account you have created.
If you’re setting up Google Analytics to track an app, consult the best practices for mobile app analytics setup.
- Follow the instructions to set up web tracking or set up mobile app tracking.