Get started with Analytics

To start collecting basic data from a website or mobile app:

1. If you don’t have an Analytics account, create one. If you do have an Analytics account, sign in. Both options are available at google.com/analytics:
   • Click SIGN IN > Analytics.
   • If you don’t have an account, click More options > Create account.
     If you do have an account, enter the email address and password associated with the account.
2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
   
   Properties contain reporting views. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
3. The next step is to modify the code for your site or app by adding the Analytics tracking code so you can collect data in the Analytics property you set up.
   
   Follow the instructions to set up web tracking or mobile app tracking.
   
   If you’re going to be collecting data from an app, familiarize yourself with the best practices for mobile-app analytics.

Next steps

You can configure your account, properties, and views in order to fine tune access to your data and which data is available.

For example, you can:

• Determine what permissions users have to make configuration changes and to interact with data. Learn more about user management.
• Link your AdWords and Analytics accounts so you can share data between them and have a more comprehensive understanding of how your marketing efforts drive user behavior on your sites or apps. Learn more about linking your accounts.
• Set up reporting views so you can align Analytics users and relevant data. Learn more about views.
• Set up goals to identify the actions you want users to take on your site or app, and to give a monetary value to those actions. Learn more about setting up goals.
• Browse the Solutions Gallery for dashboards, custom reports, and segments that you can use in your Analytics account.

You can modify your tracking code to collect additional kinds of data, for example:

• User interactions with things like links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
• Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.