- a completed sign up for your email newsletter (a Goal conversion)
- a purchase (a transaction, sometimes called an Ecommerce conversion)
You must define Goals in Google Analytics in order to track Goal conversions. Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A Goal conversion occurs once a visitor completes a desired action on your site, such as a registration or download. You'll be able to see the conversion rates and number of completions for each Goal you set up. If you set a monetary value for each Goal, you'll also see the value of your conversions. Read About Goals and Goal Funnels.
Once you've set up Goals, you'll also be able to see how all your channels work together to create conversions. Read About Multi-Channel Funnels.
Once you have set up Ecommerce tracking, you'll also be able to see how all your channels worked together to create sales. Read About Multi-Channel Funnels.