Migrate from Universal Analytics to Google Analytics 4 Make the switch to Google Analytics 4[UA→GA4] Migration reference[UA→GA4] Universal Analytics view-related features in Google Analytics 4 properties[UA→GA4] Data collection and tagging[UA→GA4] Import Google Ads links from Universal Analytics[UA→GA4] Event migration guide[UA→GA4] Goal and conversion migration guide[UA→GA4] AudiencesGoogle Analytics 4 propertiesMeet the next generation of Google AnalyticsSet up AnalyticsEvents referenceManage accounts and usersConversionsExplorationsReportingAdvertisingAudiences, remarketing, and User-IDData ImportIntegrationsMini guidesGoogle Analytics 360GlossaryUniversal Analytics propertiesSet up AnalyticsManage accounts and usersReport and analyzeRemarketing and audiencesIntegrationsToolsSolutions guidesLearn AnalyticsAnalytics 360Policies and data privacyAnalytics APIsSupported browsersHow to get supportAvailable languagesAnalytics service statusData limits for Universal Analytics propertiesHow Google Analytics secures your web trafficAnalytics policiesUnderstanding PII in Google's contracts and policiesData privacy and securitySampled data and (other)Privacy Disclosures PolicyShared Data Under Measurement Controller-Controller Data Protection TermsPolicy Requirements for Phone AnalyticsPrepare for Apple's App Store data-disclosure requirementsPrepare for Google Play’s data disclosure requirementsDemo accountDemo account