Skip to main content

Analytics for beginners

Migrate from UA to GA4

Manage accounts, properties, and users

Understand reports

Google Ads and attribution

Audiences and remarketing

Terms of Service

Submit feedback

Send feedback on...

This help content & information

General Help Center experience

Help Center
Community
Announcements

Analytics Contact us

Analytics for beginners
The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with Advertising Google Analytics 4 training and support
Migrate from UA to GA4
Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 data How to check property type About connected site tags Make the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setup Confirm data is being collected in Analytics Set up data collection for an app How to navigate Analytics Events in Google Analytics 4 vs Universal Analytics Google Analytics 4 training and support
Manage accounts, properties, and users
How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view-related features in Google Analytics 4 properties View the history of account/property changes
Manage data
About events Universal Analytics versus Google Analytics 4 data Monitor events in debug mode About modeled conversions Set up and manage conversion events Set up cross-domain measurement Identify unwanted referrals Filter, report on, or restrict access to data subsets Data retention Data-deletion requests About Data Import
Understand reports
Get started with reports Customize overview reports and "Reports snapshot"Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting identity Analytics Insights
Google Ads and attribution
Link Google Ads and Analytics Advertising snapshot report Get started with Advertising About attribution and attribution modeling Select attribution settings Conversion paths report Model comparison report Google Ads links migration tool Goal and conversion migration guide
Audiences and remarketing
Create, edit, and archive audiences Audiences migration guide Suggested audiences Audience triggers Predictive metrics Predictive audiences Enable remarketing with Google Analytics data Activate Google signals for Google Analytics 4 properties Remarketing lists for search ads
Integrations
Link Google Ads and Analytics BigQuery Export integration Analytics Search Ads 360 integration Display & Video 360 integration Google Optimize integration Firebase integration Search Console integration Google Merchant Center integration Google Ad Manager integration Salesforce Marketing Cloud reporting integration

How can we help you?

Browse help topics

Migrate from Universal Analytics to Google Analytics 4

[GA4] Make the switch to Google Analytics 4

[GA4] Common reporting solutions in Google Analytics 4

[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics

[UA→GA4] GA4 migration walkthrough (videos)

[UA→GA4] Migration reference

[UA→GA4] Universal Analytics view-related features in Google Analytics 4 properties

[UA→GA4] How to check whether you have Universal Analytics or Google Analytics 4 (GA4)

[UA→GA4] How to tell if your GA4 property is connected to a Universal Analytics property

[UA→GA4] Automatically created Google Analytics 4 properties

[UA→GA4] Migrate your goals, users, audiences, and ads links from Universal Analytics

[UA→GA4] Advanced topics: Extended migration guides

Google Analytics 4 properties

[GA4] Introducing the next generation of Analytics, Google Analytics 4

Set up Analytics

Measure lead generation

Manage accounts and users

Report and explore

Analytics Intelligence

Audiences, remarketing, and User-ID

Google Analytics 360

Universal Analytics properties

Universal Analytics is going away

Set up Analytics

Manage accounts and users

Report and analyze

Remarketing and audiences

Solutions guides

Analytics Academy

Policies and data privacy

Supported browsers

How to get support

Available languages

Analytics service status

Data limits for Universal Analytics properties

How Google Analytics secures your web traffic

Analytics policies

Understanding PII in Google's contracts and policies

Data privacy and security

[GA4] Data collection

Regional data collection

Sampled data and (other)

Privacy Disclosures Policy

U.S. State Privacy Laws Controller Addendum to Google Measurement Controller-Controller Data Protection Terms

Shared Data Under Measurement Controller-Controller Data Protection Terms

Policy Requirements for Phone Analytics

Prepare for Apple's App Store data-disclosure requirements

Prepare for Google Play’s data disclosure requirements

Prepare your app for Android changes

Updates to iOS 14+ campaign measurement

Demo account

[GA4] Demo account

Need more help?

Sign in for additional support options to quickly solve your issue

©2023 Google
Privacy Policy
Terms of Service

Enable Dark Mode

Send feedback about our Help Center

Send feedback on...

Google apps

Main menu

Search Help Center

true

true

false

true

true

69256

false