• Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be.
  • Use quotes around a group of words if you are looking for them together. Examples:
    • "white house"
    • "Mike Smith"
  • Put quotes around a single word to match that word precisely as you typed it, excluding synonyms and spelling variations. Examples:
    • "foard" (to stop Google including results for Ford)
    • Michael "Jacson" (to stop Google including results for Michael Jackson)
  • Use a minus sign (-) in front of words that you want to exclude. Examples:
    • paris -texas
    • apple -fruit
  • Use the site: operator to limit your search to specific sites. Examples:
    • physics
    • congress
  • Use the site: operator with a dash to exclude specific sites. Example:
    • "joe bloggs"

Learn more about advanced search techniques.