1. How Google Alerts work
  2. Create an alert
  3. Edit an alert
  4. Customize your alerts
  5. Tips for creating alerts
  6. Delete an alert
  7. Troubleshoot issues
  1. How Google Alerts work

    You can get email notifications any time that Google finds new results on a topic you’re interested in. For example, you could get updates about a product you like, find out when people post content about you on the web, or keep up with news stories.

  2. Create an alert

    1. Visit Google Alerts.
    2. In the "Create an alert about" box, enter in the words you want to get email notifications for.
    3. Click Show options to customize things like how often you get alerts, types of websites you want to search, and the email address for your alerts.
    4. Click Create Alert.

    You can also create an alert by clicking the + next to any of the suggested topics that you see on the Google Alerts page.

    Once your alert is set up, you’ll start getting emails anytime we find new search results for your keywords.

  3. Edit an alert

    1. Visit Google Alerts.
    2. Your existing alerts will be listed below My Alerts.
    3. Click the pencil icon to the right of the alert you want to edit.
    4. When you’re done making changes to the alert, click Update alert.
  4. Customize your alerts

    There are a few ways you can customize your alerts. To customize any of your existing alerts, click Show Options while creating or editing an alert.

    How often

    To help manage your inbox, choose how often you want to get notified. No matter which option you pick, you won’t get an email unless we find new results.

    • As-it-happens. Get an email each time new results are found. Depending on your search terms, you may get multiple emails in a day.
    • At most once a day. Get an email once a day.
    • At most once a week. Get an email with all of the results that were found over the last week.


    If you only want to see results from a specific source, you can choose it here. However, we recommend the Automatic option, which provides you with the best results from multiple sources.


    You'll get alerts for search results in the language you select.


    If you only want to see results from or related to a particular country or region, you can select it here.

    How many

    • Only the best results. We send results which are high quality and relevant to your search terms.
    • All results. We send results which are relevant to your search terms, even if they are of low quality.

    Deliver to

    Choose an email to send alerts to, or indicate that you only want to view the results through an RSS feed.

    When creating an alert linked to a Google account, you can only select an email address associated with the Google account.

    If you create an alert without linking it to a Google account, you’ll get an email asking you to confirm the alert.

  5. Tips for creating alerts

    • Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be.
    • Use quotes around a group of words if you are looking for them together. For example, ["White house"].
    • Use a minus sign (-) in front of words that you want to exclude. For example, [paris -texas].
    • Use the site: operator to limit your search to specific sites. For example, [congress site:nytimes.com].
  6. Delete an alert

    1. Visit Google Alerts.
    2. Your existing alerts will be listed below My Alerts.
    3. Click the trash can icon  to the right of the alert you want to delete.

    You can also delete an alert by clicking Unsubscribe at the bottom of any of the email alert you receive.

  7. Troubleshoot issues

    I got an email asking me to confirm my Google Alerts

    You’ll get a confirmation email if you aren’t signed in to your Google Account when you create an alert. To verify the alert, open the verification email in your inbox and click the verify link.

    You can only have 3 unverified alerts at at time.

    I’m unable to create more than 1,000 alerts

    You can have up to verified 1000 alerts and 3 unverified alerts at a time.

    I got an alert with content that should be removed from Google Search

    If Google Alerts gives you search results that you think should be removed from Google, you can request to have the information removed.

    I stopped getting my alerts

    There are a number of reasons you may not be seeing alerts:

    • If the alert that you set up doesn't get many new results, you may not see alerts in your inbox. If you think this is happening, try changing the "How many" setting to get All results.
    • It may be that the Language or Region you chose for your alert doesn't get many new results. 
    • If Google Alerts is repeatedly unable to deliver your alerts to your email address, your alerts will be disabled. You’ll see a message on the Google Alerts page letting you know that your alerts are disabled. You can re-enable your alerts by clicking the Enable button.
      • Spam reports. Your email account provider thinks that Google Alert emails are spam and is not delivering them. Contact your email administrator to have Google Alerts excluded from spam filtering. If you use Gmail, add googlealerts-noreply@google.com to your contacts to prevent your alerts being marked as spam.
      • Delivery failures. Emails sent to your address aren’t being delivered. This might be because your email address is incorrect, there’s an error in your email provider’s configuration, or your inbox is full.