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Inventory structure for Ad Exchange In-app

When getting started with mobile apps, there are many considerations behind setting up your inventory structure, such as trafficking, reporting, analytics, etc. The general article for structuring and controlling your inventory walks you through different ways to structure inventory in Ad Exchange. The following provides options for structuring inventory specifically for Ad Exchange Mobile In-app.

Segment using the targeting widget

The default targeting widget present in Ad Exchange rules and deals offers ways to target by:

  • Size (banner sizes like 320x50, Interstitial)
  • Mobile application ID (App store or Play store app IDs): See this article to learn how to search for the Android or iOS app name.
  • Device category (smart phone, tablet, etc)
  • Operating system (Android, iOS)

Therefore, you only need to define inventory units for segmenting inventory in additional ways.

Use tags to define inventory

A tag is a size-agnostic unit used to define a specific piece of inventory.

If you use DFP:

You can leverage the existing inventory structure in DFP,  namely, DFP ad units, key/values, and placements and only create tags for more granular needs. For example, DFP:ad unit could contain the app section, and you might need an Ad Exchange tag to differentiate between ad placements within that section.

If you don’t use DFP:

You can create a tag to distinguish specific targeting criteria such as:

  • Section of the app (article, forum, product details, etc.)
  • Users (subscribers, registered, etc.)
  • Ad position (viewable, top, middle, etc.)

Reporting considerations

Reporting needs are important considerations when deciding on your inventory structure. With the flexibility provided through the targeting widget and reporting dimensions, you can have a powerful inventory structure with minimal tags. For example, you could use one tag across your Android and iOS apps for smartphone, tablet, and multiple sizes. In reporting, you could add various dimensions to slice data by any of these criteria. Learn more.

For private marketplace deals, you don’t need to create separate tags specifically. You can leverage tags from the current inventory structure. In addition, if you use DFP, you can use combinations of DFP ad units, placements, and key-values to package inventory for private marketplace deals.
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