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Work with saved filters

Apply, edit and delete saved filters

Filters help you to find specific ads that you'd like to allow or block. With filters, you can search for ads based on criteria, such as but not limited to:

  • Ad text or URL
  • Language that has been detected for the content of ads
  • Text, image, rich media ads

Once you've applied a filter, you can then save it and apply or modify it again later.

This Ad Exchange feature can also be accessed from within DFP. Learn more about Ad Exchange in DFP.
Save a filter
  1. In Creative review, click Save filter. The "Save filter set" window opens.
    If you're accessing this feature from DFP instead of Ad Exchange, select Delivery, then Creatives > Exchange creatives.
    Save filter button in the Ad review center
  2. Give your filter set a name.
  3. Click Save.
Apply a saved filter
  1. In Creative review, click the down arrow next to "Filters".
    If you're accessing this feature from DFP instead of Ad Exchange, select Delivery, then Creatives > Exchange creatives.
    Down arrow next to "Filters" button
  2. Select the name of your saved filter from the drop-down list. Your saved filter is applied.
Edit a saved filter
  1. In Creative review, apply the saved filter that you want to modify.
    If you're accessing this feature from DFP instead of Ad Exchange, select Delivery, then Creatives > Exchange creatives.
  2. Click the active filters.
    "Filters" button with active filters
  3. In the "Filters" panel, make changes to your filtering options.
  4. Click Apply.
Delete a saved filter
  1. In Creative review, click the down arrow next to "Filters".
    If you're accessing this feature from DFP instead of Ad Exchange, select Delivery, then Creatives > Exchange creatives.
    Down arrow next to "Filters" button
  2. Select Manage filters from the drop-down list.
  3. In the "Saved filters" section, click the trashcan icon Delete saved filter icon next to the saved filter that you want to delete. The saved filter is removed from your list of saved filters.
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