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Upgrade mobile app ad slots from 320x50 to a larger size in Ad Exchange


Opportunity assessment

Our research suggests that increasing the size of a 320x50 ad slot to 300x250 or 320x100 could increase your CPM. Switching to a larger size makes the text of an ad clickable, in addition to the arrow that appears within the ad.


test implementation


If you already use Adhesion on the current 320x50 ad slot, you can disregard this opportunity.

To update your inventory to a larger ad size in Ad Exchange:

  1. Open your account.
  2. Navigate to the Inventory tab and click Tags.
    To access this feature from DFP instead of Ad Exchange, click Inventory and then Ad Exchange inventory and then Tags.
  3. Click Get code for your current inventory and select a larger size to generate the code.
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