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Understand your Ad Exchange Deal Check report

The report generated from the Ad Exchange Deal Check feature will display bid responses or impressions that were filtered from your available impressions and any potential issues that may be actionable by you, or by the buyer.

Understand your Deal Check details (3:39)
Create custom deal reports using Query Tool
Detailed metrics for your deals, including ad requests, bid responses, matched requests, and match rates are now available in the Query Tool. You can include other Query Tool dimensions to create custom reports for your deals, and analyze their performance over time. Learn more

Using your report and the bidding flow below, you can determine possible ways to increase impression availability, or to send further details to the buyer.

HELP ME TROUBLESHOOT DEALS

Ad requests

The total number of ad requests sent during the chosen time period.

If this number is lower than expected, check the deal's targeting settings and the Ad Exchange backfill settings in DFP. Learn more

Filtered impressions

These impressions were filtered because of buyer issues or because the buyer did not bid on this deal.

Buyer configuration, related causes

These impressions were likely filtered because of the buyer's pretargeting configuration. Ad Exchange only sends requests for impressions that match the buyer's pretargeting criteria.

Learn more about what you can do

Other causes may include bid requests not sent because of quota limits set up by a bidder as protection from receiving more bids than they can handle, selective callouts for which they are unlikely to bid, or error throttling due to buyer technical issues. Learn more in Ad Exchange buyer bid response troubleshooting.

Contact buyers to help determine cause. If they aren't sure or can't confirm, buyers can contact their account manager or get more help by filling out this Contact us form.

Bids not for this deal

The buyer received a request for these impressions, but chose instead to either bid for the impression in the Open Auction, or bid on an overlapping deal. Overlapping deals are different deals with the same buyer, for the same inventory.

Learn more about what you can do

To find out if your deals are overlapping, run a report on the inventory targeted for the deal and add the deal ID dimension to see all the deals that get impressions for this targeting. Learn how to add a dimension.

Alternately, manually look for other active preferred deals and private auctions with this buyer that may have the same targeting criteria in the "Deals" tab. Learn more about deal states.

Overlapping deals can happen if the buyer is not bidding back with the deal ID. You can confirm this with the buyer.

Buyer did not bid

The buyer received a request for these impressions, but chose not to bid. This could simply be because the buyer was not interested in the impression, or because of mismatched campaign targeting set up in their DSP. Learn more in the Non-Transacting Deals Due to No Bids guide (English only).

Learn more about what you can do

Contact the buyer for this deal and confirm that they are targeting the regions and creative sizes specified in the deal, and that they are targeting your site and sufficient budget is available. Also confirm if buyers set up additional settings like frequency capping and pacing that limit campaign delivery. If they are not sure, cannot confirm, or if they're asking for sample bid requests, buyers should contact their buy-side support team.

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Bids

The total number of bids received for this deal.

Filtered bids

These bids were filtered from the auction. You may want to review any blocks you have set up on your inventory; or contact the buyer to ensure they are bidding with the correct advertiser and that their creatives meet all Google policies.

Rules

Override blocking rules for deals

Certain inventory blocking rules are automatically ignored for new preferred deals. This feature can be used for Private Auctions to override publisher restrictions on blocking rules, but must be explicitly turned on for individual private auctions. Learn more

Learn more about what you can do

General category rule: Review any blocks you have set up on your inventory, including general category blocks. Learn more about general categories available for blocking ads.

Sensitive category rule: Review any blocks you have set up on your inventory, including sensitive category blocks. Learn more about sensitive categories available for blocking ads.

Advertiser URL rule: Review any blocks you have set up on your inventory, including advertiser URL blocks. Learn more about advertiser URL blocks.

Cookies and data usage (non-Google Demand) rule: Review any blocks you have set up on your inventory, including cookies and data usage (non-Google Demand) blocks. Learn more about cookies and data usage (non-Google Demand) blocks.

User-based data (Google Demand sources) rule: Review any blocks you have set up on your inventory, including user-based data (Google Demand sources). Learn more about user-based data (Google Demand sources) blocks.

Language rule: Review the inventory controls section to learn more about ad targeting by language or to see the languages supported by Ad Exchange.

Restricted category rule (opt-in): Restricted categories consist of ads that were previously categorized as non-family safe and were not allowed on pages managed by Ad Exchange. All restricted categories are opted out by default.

If you would like to serve ads from these categories, then you have the ability to allow them. Learn more

Ad technology rule (opt-in): Ad Exchange buyers are allowed to use many Ad technology vendors that use tools such as ad servers, research technologies, and remarketing. All vendors must be explicitly approved to run on Ad Exchange. You can control which ad technologies and video types are allowed on your inventory. Certified ad technologies are opted out by default.

If you would like to serve ads from these vendors, then you have the ability to allow them. Learn more

Creative review rejections

Review the creative review section to learn more about publisher creative rejections.

Pending creative review

Review the creative review section to learn more about the creative review process.

Invalid advertiser

The advertiser associated with this creative doesn't match the advertiser specified for the deal, or Google was unable to classify the advertiser. This may prevent the creative from serving properly.

Learn more about what you can do

When you click into one of these creatives to view details, you can use the "Advertiser override" option in the navigation panel to replace the invalid advertiser with the advertiser configured for this deal, enabling the creative to serve properly. Google can use the data from advertiser overrides to improve advertiser classifications in the future. 

The override option is only available for deals that involve a single advertiser.

If you apply an advertiser override, the original, mismatched advertiser is not reflected in reporting. Instead, all impressions are associated with the new, overriding advertiser. However, you can determine if an advertiser has been overridden by clicking into a creative in Creative review.

You may have to contact the buyer to ensure they are bidding with accepted advertisers.

Buyer issues

Google reviews the buyer's bid response to determine if both the creative and the bid are compliant with Google policies and standards. The most common reasons for a bid response filtered by Google are:

  • Creative was not approved
  • Creative URL not yet been reviewed
  • Creative filtered because ad dimension is not allowed for the deal
  • Ineligible to serve on Android or iOS
  • Video creative throttled
Learn more about what you can do

Detailed information about these filters can be found in the Ad Exchange buyers support center.

Bids that did not compete in the auction because of buyer issues are displayed in a buyer tool called RTB Breakout. The buyer can use this tool to see bids that did not compete in the auction, by reason or issue, to troubleshoot the source of their filtered bids. Learn more

Contact the buyer for further action on these issues.

Other

Contact the buyer for further action on these issues.

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Bids allowed into the auction

The total number of bids that passed through all filters and competed in the auction.

Filled by competing demand

These ad requests were filled by competing demand, either because (1) the bid was below the minimum price, (2) the bid met the minimum price, but was outbid, or (3) the bid lost in dynamic allocation to DFP competition.

If the bid was below the minimum price, contact the buyer to ensure they are bidding with the correct CPM.

Learn more about what you can do

Ad requests can be filled by a competing deal if there are two or more deals competing in the auction between multiple buyers, one of them winning against this current deal.

To see the top ten deals that are winning against this deal, click Bid met minimum price, but was outbid. The list displays the deals along with a clickable deal ID, sorted by total requests filled. Alternately, to see a list of all deals that got impressions for this targeting, you can run a report on the inventory targeted for the deal and add the deal ID dimension.

Competing deals can happen if the buyer is bidding without the deal ID. Confirm this with the buyer.

If you allow bids to compete with DoubleClick for Publishers (DFP) via dynamic allocation, some of your ad requests may be filled by DFP line items. If the rate for these line items exceed the net value of your bid, the bid loses to DFP. Learn more about dynamic allocation

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Matched requests

The total number of ad requests matched for this deal, over the specified time period.

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Learn how to check for deal blocking issues using Deal Check.

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