Target audience data in Ad Exchange deals
Audience targeting in Ad Exchange Preferred Deals and Private Auctions allows you to leverage your own first-party audience data to provide buyers with inventory constrained to specific audience segments. These segments are currently created and managed either via DoubleClick for Publishers (DFP) integration or a third-party data management platform (DMP).
First-party audience data in Preferred Deals and Private Auctions offers the following benefits:
- Augment the value of Preferred Deals and Private Auctions for both publishers and buyers.
- Increase the effectiveness of brand campaigns for buyers.
- Contact your account team, who will configure your account to use DFP audience segments.
- You'll then have the option of defining your audience segments in your DFP account.
Publishers using a third-party data management platform (DMP)
To begin making your audience data segments available in Preferred Deals and Private Auctions, contact your DMP to inquire about integrating with the DDP API.