Search
Clear search
Close search
Google apps
Main menu

Transaction types in Ad Exchange

Your Google DoubleClick Ad Exchange contract may refer to different types of transactions. The following describes the details of the available types:

Type Description
First Look First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes.
Open Auction Open Auction transactions are auction-based transactions for inventory available to all buyers.
Preferred Deal Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s).
Private Auction Private Auction transactions are auction-based transactions with specific buyer(s) that are whitelisted by company.
Programmatic Guaranteed Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer.
 

Preferred Deals, Private Auctions, and Programmatic Guaranteed are managed via the Deals interface. A deal ID is associated with these transaction types.

Was this article helpful?
How can we improve it?