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Transaction types in Ad Exchange

Your Google DoubleClick Ad Exchange contract may refer to different types of transactions. The following describes the details of the available types:

Type Description
First Look First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes.
Open Auction Open Auction transactions are auction-based transactions for inventory available to all buyers.
Preferred Deal Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s).
Private Auction Private Auction transactions are auction-based transactions with specific buyer(s) that are whitelisted by company.
Programmatic Guaranteed Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer.

Preferred Deals, Private Auctions, and Programmatic Guaranteed are managed via the Deals interface. A deal ID is associated with these transaction types.

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