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Number of ads permitted to display on a page

As per our Google DoubleClick Ad Exchange Program Guidelines, sellers monetizing sites must ensure that at any given time, in-page ads (that is, ads that stay within the the set dimensions of the ad slot), in-app ads (ads served within mobile applications), and other paid promotional materials do not exceed the amount of site content.

Please refer to the Ad Placement, Ad caching, Mobile In-App ads implementation (SDK), and Mobile In-App ad remarketing provisions of the Ad Exchange Seller Program Guidelines.

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