Supported languages for Ad Exchange ad serving

Ad Exchange supports publishers in several different languages. You can select your site's primary language during the application process. If you're approved, Ad Exchange will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.

When targeting languages, make sure your demand sources also support those languages. For example, if you target "English (Canada)", only demand sources that support that specific form of English will be able to bid on your inventory.

These are the languages for which Ad Exchange supports ad serving. Learn about available languages for the Ad Exchange and DFP product UIs

Supported languages

  • Arabic
  • Bengali
  • Bulgarian
  • Chinese (simplified)
  • Chinese (traditional)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Filipino
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Latvian
  • Lithuanian
  • Malay
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Tamil
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Vietnamese
Placing Ad Exchange code on pages with content primarily in an unsupported language is not permitted by the Ad Exchange policies.
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