Effective CPM is lower than my Min CPM
If your eCPM appears to be lower than your Min CPM, it does not mean that ads were displayed at a price lower than your Min CPM. Learn more about eCPM.
Among the reasons that eCPM might be lower than your Min CPM are:
- Estimated revenue are adjusted for various correction factors, such as invalid activity, which are not filtered out from impression numbers.
- Ad impressions are adjusted for various correction factors, such as invalid activity, which may not be factored out of revenue.